Stand Up, Speak Up, Start Up

The SCAD guide for creative entrepreneurs

Stand Up, Speak Up, Start Up is a brilliant new guide, from the world's leading university for creative careers, designed to help you cultivate your gift of invention and pursue your entrepreneurial dreams without compromising imagination.

About the book

Each chapter explores an archetype that exemplifies a distinct trait of accomplished entrepreneurs. Which are you?

The Ally

Allies root for you — and studies show they will help your career.

The Believer

Optimistic entrepreneurs hold deeply personal ideas about how to better the world.

The Hacker

Hackers challenge outmoded conventions in pursuit of breakthrough solutions.

The Warrior

Warriors are champions — of themselves and others — fueled by past successes and future outcomes.

The Storyteller

The world wants to hear your voice and be moved by your work.

The Shepherd

Shepherds go beyond technical knowledge: they understand people.

Collaboration is key to entrepreneurial excellence. This book empowers readers to identify their approach to entrepreneurship and better connect with other archetypes in their network.

Purchase the book

Whether you're a high school student ready to choose your next adventure, a college student with Fortune 500 ideas, or a recent graduate developing your first go-to-market product, prepare to stand up, speak up, and start up!

Purchase the book

"This new book from SCAD demystifies the concept of entrepreneurialism by showing how ambitious, creative, passionate young people already possess the essential quality of all successful startup founders and business leaders: the gift of invention."

— Domenico De Sole

Chairman of Tom Ford International (2005-2023)

CEO of Gucci Group (1994-2004)

SCAD

The University for Creative Careers

Offering more degree programs and specializations than any other art and design university, SCAD is uniquely qualified to prepare talented students for professional, creative careers.

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